How does brand protection software detect counterfeit products online?

Brand protection software employs advanced algorithms, AI, and machine learning to scan websites, e-commerce platforms, and social media for counterfeit listings. It identifies fake products using images, descriptions, pricing patterns, and seller behavior. Once detected, the software alerts the brand owner and often automates takedown requests or legal notices. This proactive monitoring helps businesses reduce the risk of counterfeit distribution, protect consumers, and maintain their market credibility.